When you are creating a website you always look to make the most valuable experience you can. But after a couple of years, you will realize that it can be better. New information has come to light, as Walter from the Big Lebowski would say.
As time goes on you find yourself increasingly wondering what is missing. It starts as this slight feeling of discontent when checking your own site from the train. Then your friend tells you it looks “interesting” when you are showing him during a party. And before you know it, you are walking around all day thinking how it should be looking.
And then you realize that you will have to bite the bullet. So time has come to demo a hundred different themes, obsess over CSS styling, and spend some money on plugins.